Marrenza
Eleonore Arbaux Home Projects Contact Transforming a scattered digital presence into a premium booking experience. Marrenza, a Luxury Concierge Service in Marrakech Context Problem Framing Process Outcome What I learn? Brief Design and develop an elegant, immersive website for Marrenza—an upscale concierge service in Marrakech—showcasing all offerings (transfers, excursions, private bookings, etc.) and streamlining contact requests for a discerning international clientele. Goal Allow visitors to quickly explore housing, immerse themselves in the world of Marrenza and reserve an exceptional property in a few clicks. Target Audience Affluent travelers, expatriates, and business travelers seeking exclusive, tailor-made support in Marrakech. Problem Statement In a highly competitive local market, Marrenza lacked a digital showcase that matched its luxury positioning, limiting visitor-to-lead conversion. Hypothesis Statement We believe that a clean design with authentic atmosphere and smooth navigation will increase reservations and reinforce Marrenza’s reputation as the top concierge service in Marrakech. How Might We How might we convey the warm, refined atmosphere of Marrakech online? How might we simplify the reservation system? Minimum Viable Product Immersive homepage with a full-width photo slider Detailed page of each accommodations Fully responsive design User Research Conducted interviews with 3 potential clients (tourists) and benchmarked key local competitors, revealing: Need for an ultra-simple user flow Desire for strong visuals to build trust Ideation and Wireframes Developed moodboards (warm palettes, Moroccan colors) Mapped detailed user flows to the reservation form Built low- and mid-fidelity wireframes, validated internally UI Design Colour palette: ochre, off-white, sand Typography: Sans-serif to bring sweetness, and heat Established a design system with reusable components Provided a website, created on webflow, presenting all the dwellings offered by Marrenza (villas, apartments, riads, etc.) as well as presenting the various organized activities (camel ride, hot air balloon, etc.). Each accommodation has its own page indicating all the information necessary for potential customers, as well as a reservation widget (proposed by Lodgify at the request of the Marrenza team). A chatbot has also been integrated, to answer all any questions from users. The power of cultural immersion to convey brand identity How photography and careful staging build visitor trust Techniques for rapid prototype iteration based on real-user feedback Previous project See all projects Next project Want to work together? I’m always open to exciting projects, collaborations or even a coffee chat ☕ LinkedIn Malt Email me Eleonore Arbaux Crafting purposeful & elegantdigital experiences Navigation Home Projects Contact Connect LinkedIn Malt Email me © 2025 Eleonore Arbaux — All rights reserved.
Tr’active : A Wellness App
Eleonore Arbaux Home Projects Contact Designing a smarter approach to wellness tracking.Tractive offers a seamless, user-first experience that turns health data into meaningful daily insights. Tr’active: A Wellness App Context Problem Framing Process Outcome What I learn? Brief Reimagine a way to help people adopt and maintain a routine that enhances their well-being. Goal Design a native Android app for physical activity tracking with features to monitor progress, set goals, and share stats with wellness coaches. Target Audience Athletes and individuals looking to get back in shape. Problem Statement People who need to practice physical activity to take care of their mental and physical health need to find a way to have some support because they find it hard to stay motivated. People who practice physical activity to take care of their mental and physical health need to find a way to have feedbacks and advices about their practices because they want to improve themselves and reach their goals. Hypothesis Statement We believe providing users a mobile app for physical activity with adaptative content for people who need to practice physical activity to take care of their mental and physical health will achieve providing them the support they need. We will know we are right with the frequency of use of the app and the different features. We believe providing tracking features and support for people who practice physical activity to take care of their mental and physical health will achieve providing them the feedbacks and advices they need. We will know we are right with the frequency of use of the app and the different features. How Might We How might we provide users the support they need so they remain motivated?? How might we provide users relevant feedbacks about their practices so they can improve themselves? How might we offer users relevant advices about their practices so they can reach their goals? Minimum Viable Product Create a menu with all the physical activities offered by level of practice. Create a profil page for the users where they will be able to set-up important informations about themselves to get relevant advices in return. They will also be able to select the tracking features for which they want follow-up. We will also implement a functionality to collect information on the mood of users in relation to their practices. User Research Conducted interviews with athletes and people resuming physical activity. Key insights: Users wanted a simple interface for progress tracking and continuous motivation through reminders and personalized goals. Ideation and Wireframes Developed wireframes based on identified needs, focusing on smooth navigation and motivating visuals. UI Design Created a modern and fresh interface with dynamic colors and a clear visual hierarchy. Key screens included profile setup, progress dashboard, tracking features, and coach-sharing functionality. Prototyping Built an interactive prototype in Figma to test core interactions. Although the project remained at the prototype stage, it received positive feedback for its intuitive user experience and attractive design during the final class presentation. You can test the figma prototype below, with three flows: The daily check-up A yoga suggestion for back pain, and a survey on how was the session And a running session from the beginning to the last survey. Quickly understanding and targeting user needs through efficient research. Working effectively under time constraints (1 week). Enhancing Figma skills for interactive prototyping. Previous project See all projects Next project Want to work together? I’m always open to exciting projects, collaborations or even a coffee chat ☕ LinkedIn Malt Email me Eleonore Arbaux Crafting purposeful & elegantdigital experiences Navigation Home Projects Contact Connect LinkedIn Malt Email me © 2025 Eleonore Arbaux — All rights reserved.
ShareID
Eleonore Arbaux Home Projects Contact How do you make users feel safe while sharing their identity online? With ShareID, I designed a seamless experience that transforms verification into a moment of trust not friction. ShareID, a french app to identify yourself safely Context Problem Framing Process Outcome What I learn? Brief Design a secure mobile app that enables users to create and verify their digital identity without using passwords, relying solely on facial recognition. The challenge was to offer a frictionless and trustworthy identity verification experience in contexts like account creation, car rental, or online investment. Goal Allow users to create and manage their digital identity easily and securely, while remaining in full control of their personal data. Target Audience Digitally active adults often required to verify their identity, concerned about privacy and data misuse. Problem Statement Businesses need a way to remotely verify client identities as the world becomes increasingly digital. Users, whether tech-savvy or not, need a secure, reliable platform to share personal data without fear of data theft or hacking. Hypothesis Statement We believe ShareID can provide a safe environment where users can create and verify their digital identity. The app will let them share only the necessary information, for as long as they choose. We’ll know we’re right when businesses adopt ShareID as part of their verification process. How Might We How might we earn users’ trust to share their personal information with ShareID? How might we demonstrate that ShareID truly protects their data? Minimum Viable Product Identity and face verification Clear step-by-step onboarding Data sharing history Ability to stop or time-limit data sharing User Research 10 in-depth interviews and 103 survey responses revealed key concerns: distrust in digital platforms, demand for transparency, and a strong need for control over shared data. Ideation and Wireframes Developed affinity diagrams, value proposition canvas, user flows, low- and mid-fidelity wireframes. UI Design Design choices aligned with values of trust, clarity, and data security. Created a full design system (Roboto, Prata, muted color palette) and integrated visual guidance for each step. Prototyping Build a high-fidelity, interactive prototype and conducted usability testing with 6 participants. Feedback emphasized the clarity and reassuring nature of the nature experience. Delived a functional prototype demonstrating a seamless and secure identity verification experience. The app allowed users to log in without passwords, choose what data to share, and control how long it remains accessible – increasing both user trust and business efficiency. You can test the figma prototype below, with two flows: The first is an onboarding when the user wishes to create an account, and the second is a login and management of shared data. Deep user research is key to understanding trust issues in digital identity. Simplicity and transparency in UX design are critical when handling sensitive topics like personal data. Working with a real-world client like ShareID taught me to adapt quickly to business constraints. Translating user insights into clear, elegant design solutions is a major differentiator for digital products. Previous project See all projects Next project Want to work together? I’m always open to exciting projects, collaborations or even a coffee chat ☕ LinkedIn Malt Email me Eleonore Arbaux Crafting purposeful & elegantdigital experiences Navigation Home Projects Contact Connect LinkedIn Malt Email me © 2025 Eleonore Arbaux — All rights reserved.